Tree Communications wins TAP Air Portugal UK and Ireland PR mandate

Tree Communications, a United Kingdom-based boutique PR agency in Manchester, has secured the UK and Ireland PR account for TAP Air Portugal, according to About Manchester.

TAP Air Portugal operates as a via strategy airline, aligning with the agency's niche expertise following multi-award-winning PR campaigns for carriers including Finnair and Icelandair.

Tree Communications will define and execute the airline's communication strategy in the UK and Irish markets whilst managing media relationships. The agency has a 15-year reputation of delivering targeted and impact-driven campaigns that help clients in the travel, aviation, tourism, and hospitality sectors to grow and thrive.

Sarah Stephens, founder of Tree Communications, stated the agency is thrilled to work with TAP Air Portugal at an extremely exciting time for the airline. The focus will involve strengthening awareness of via routes to Brazil, Africa, Madeira, Azores, the USA, and Canada, whilst promoting the stopover programme that allows travellers to break up journeys in either Lisbon or Porto for up to seven days.

Stephens noted her 25-year-plus knowledge of luxury hospitality alongside travel and aviation will strengthen the reach of planned campaigns about wine tourism, wellness, and sport destination travel.

Ricardo Dinis, Area Sales Manager UK and Ireland for TAP Air Portugal, stated the UK and Ireland are key markets for the airline. The organisation is delighted to work with Tree Communications, whose expertise and strategic approach to media relations will support ongoing growth and brand visibility in both markets.

TAP Air Portugal currently operates from London Heathrow, London Gatwick, and Manchester airport in the UK, and from Dublin in Ireland to Lisbon and Porto with onward connections to Brazil, Africa, Madeira, Azores, the USA, and Canada.

Read the complete article on Tree Communications' TAP Air Portugal PR account win.