Boeing names ex-White House adviser to lead China operations

Boeing has appointed Landon Loomis, a former White House aviation adviser and Mandarin speaker, as president of its China business. Loomis brings experience from the US-China Aviation Cooperation Programme and a background advising former Vice-President Mike Pence, positioning him to navigate one of Boeing’s most challenging markets.

China is Boeing’s second-largest market, with roughly 1,855 planes currently in operation. However, escalating US-China tariffs and safety concerns have prompted some Chinese airlines to reconsider Boeing orders, creating headwinds for the manufacturer. At least three Boeing 737 Max jets were recently returned to the US after delivery to Chinese carriers.

Analysts note that Loomis’ appointment strengthens Boeing’s local influence and government relations but may not fully counteract geopolitical and safety-related challenges. Competitors like Airbus and domestic producer Comac continue to gain traction in the market, especially with single-aisle aircraft.

Boeing’s China operations face high stakes as negotiations between the US and China unfold, with potential trade breakthroughs capable of opening new order opportunities. Loomis succeeds Alvin Liu and brings prior global policy and international management experience, including leadership in Boeing Brazil.

The appointment underscores Boeing’s strategy to reinforce its presence in China while navigating trade disputes and market uncertainty, aiming to secure future aircraft sales despite regulatory and operational pressures.

Follow the latest developments in Boeing’s China strategy and trade negotiations in the full story here.